I know what you’re thinking; social media is all fun and games until you have to use it for your business. Those likes, shares and comments are no longer just a fun way to see how much your friends actually like you. Now, it seems like the lifespan of your company or brand depends on every social interaction. While all of this can be quite intimidating, I can assure you that it is not as scary as it may initially seem. Simply knowing, understanding and implementing the basics